An Important Letter To CEOs Frantically Trying To Survive This Economic Crisis:
If Someone Had A Way To Cut Your IT Costs While Increasing Security, Performance And Efficiency, Wouldn’t You Want Them To Tell You About It?
May 15, 2020
From The Desk of: Jason Appel
President, Jappel Tech
Dear Colleague,
There is a legend surrounding the enclosed doll among the Indian villages of Guatemala. If you have a problem, all you have to do is tell it to this doll, place the doll under your pillow before you go to bed, and the doll will take your worries away while you sleep.
Wouldn’t it be great if that was true?
Unfortunately, we know it’s not – especially now with the Costco-sized bucket of trouble we’re all in right now!
So why have I sent you a worry doll? Actually, there are 2 reasons…
I want to offer you free IT services and support to get your employees working securely from home (or any remote location), Cut your IT Costs while Increasing your Security, Performance and Efficiency, and I wanted to make sure this letter would catch your attention.
Since this will (hopefully) erase ONE worry you have right now, I thought using this “worry doll” was an appropriate eye-catcher.
In case you are unfamiliar with me, my name is Jason Appel, President of Jappel Tech. We specialize in helping Small Businesses in Fort Lauderdale with full outsourced IT support and co-managed IT services. We are Fortinet and Cisco Partners, have many certifications, and a dedicated Help Desk team. (you can learn more about us at www.JappelTech.com ).
Here’s the brutal truth: Due the economic crisis we’ve all suddenly been plunged into thanks to COVID-19, every CEO is under extreme pressure to find ways to cut costs while continuing to operate.
As you know, IT is essential; but in our experience, most CEOs running companies of your size grossly overpay for IT services and support while simultaneously NOT getting the critical data protection and security the need – and think they are getting – due to the simple fact that IT is the “dark arts” for many CEOs, and therefore they are forced to trust that they are being treated fairly (all too often, they’re NOT).
During normal times, overpaying for IT support is a survivable situation; but we are FAR from normal, and every company leader must not only be extremely prudent with overhead and costs, but also HYPER vigilant to protect against a cyber security breach while employees are working remote with home PCs and unprotected networks, which is why I’m writing you today.
I’m So Confident I Can Cut Your IT Costs
While Delivering BETTER Service That I Guarantee It
Because I’m confident that we can cut your IT costs while giving you a better service,
I’m willing to make you the following good-natured bet:
If I am unable to satisfactorily demonstrate to you a way to add at LEAST $10,000 to your bottom line through lower IT costs, improved efficiencies, better workflow and higher productivity, then I’ll donate $100 to the charity of your choice. It’s that simple.
Why would I do this? Two reasons.
First, I know your time is extremely valuable and you don’t have time to mess around with companies that don’t have anything of value to offer. By putting my money on the line, you can see how serious I am about not wasting your time.
Second, with the economic crisis caused by COVID-19, it’s more critical than ever to watch every penny. I’ve spent the last 10 years perfecting our ability to provide the HIGHEST level of IT services and support a truly reasonable price – and we’re really good at it. That’s why I simply want the opportunity to prove ourselves.
Curious? Let’s Schedule A Quick Call To Discuss
The next step is simple: call my office at 754-816-2346 and reference this letter to schedule a brief 10-15-minute initial consultation. My personal assistant has been notified to look for your call and will put you through immediately. You may also send me an e-mail to Jason@JappelTech.com
On this initial consultation, we will discuss your current situation, any concerns you have and of course, answer any questions you have about us. If you feel comfortable moving ahead, we’ll schedule a convenient time to conduct our proprietary IT Security And Systems Assessment.
This Assessment can be carried out 100% remote with or without your current IT company or department knowing (we can give you the full details on our initial consultation call). At the end of the Assessment, you’ll know:
Where are you overpaying for IT, inefficient, wasting resources and getting far less service and support than you deserve?
Are your systems and data truly secured from hackers and ransomware, or are you totally exposed in certain areas? (We’ve never found a company that was 100% secure. Never.)
Is your data actually being backed up in a manner that would allow you to recover it quickly in the event of an emergency or ransomware attack?
Are you unknowingly violating PCI, HIPPA, or other Compliance requirements?
How could you lower the overall costs of IT while improving communication, security and performance, especially now that your employees are working remote?
Fresh eyes see things that others cannot – so at a minimum, our free Assessment is a completely cost and risk-free way to get a credible third-party validation of the security, stability and efficiency of your IT systems.
This is ZERO cost and will only take a few moments of your time; yet it gives you the opportunity to greatly improve the profitability of your organization while getting superior cyber protection, productivity and support.
At The End Of This Assessment, One Of Three Things Will Happen
Option 1 is that you’ll love the plan we provide (and may be shocked at we uncover) but may decide to implement it on your own. If that’s the case, we wish you the best of luck and hope you’ll keep us in mind for future projects.
Option 2 is that you’ll love the plan and will want our help in implementing it. If that’s the case, we’ll knock it out of the park … and that’s a promise.
Or finally, in the unlikely and unprecedented event that you feel like you wasted your time and have NOT demonstrated, to your satisfaction, how to lower your IT costs and dramatically improve your situation, we will send a check for $100 to your charity of choice, no questions asked.
But if you’re ready to get started now, please call or e-mail me (Jason@JappelTech.com) to schedule a quick initial phone consultation to answer your questions and see if you’d like to proceed. I will have my assistant follow up with you in a couple of days to ensure you’ve received this letter and to discuss how (if?) you’d like to proceed.
JappelTech.com Managed Services for Small Business
P.S. Not ready to meet yet? Then at least allow me to give you our FREE Executive Report: “21 Critical Questions Your IT Consultant Or Company Should Be Able To Say ‘Yes’ To.” This report will reveal areas where your current IT company is putting YOU at RISK in critical areas such as cyber security, lax protocols, preventative maintenance, insufficient documentation, poor accountability and being under-insured for your protection.
You can instantly download this from our website at